Echols Fitness

An oasis of wellbeing.

Deliverables:

• Visual identity

• Website

• Photography

• Copywriting

At the core of Echols Fitness is an ethos of harmony between mind, body, and spirit. Surrounded by lush greenery and golden bamboo, Echols Fitness offers personalized training programs designed to deepen both fitness regimens and overall wellness practices.

Inspired by the owner’s favorite drink and its numerous health benefits, matcha was selected as the primary color. Complemented by graphite black and dove white, the palette evokes both strength and serenity. The bird icon symbolizes the spiritual connections of wellness, with its upward flight representing personal growth and the elevation of both physical and mental wellbeing.

The website reflects a theme of private, personalized luxury—a tone carefully crafted to resonate with Echols Fitness’ discerning clientele.