Monique Diaz for Judge

A vibrant campaign for a trailblazing candidate.

Deliverable:

• Visual identity

• Environmental signage

• Branded merchandise

• Website

• Photography

Monique Diaz currently serves as the 150th Civil District Court Judge in San Antonio. When appointed, Diaz made history for becoming the youngest Latina Civil District Judge in the state of Texas.

Upon launching her campaign in 2017, first and foremost, Monique needed signage that would stand out in a sea of navy and maroon. A bold palette of blaze orange and cerulean blue were chosen to compliment clean sans serif typography, emphasizing the campaign’s vibrant modernity.

Additionally, visual hierarchy was given to the last name, Diaz, as data indicated that San Antonio voters were more likely to vote for Hispanic candidates, when given the choice.