Spy Academy
An interactive quest for the aspiring secret agent.
Deliverables:
Visual identity
Asset library
Exhibition graphics
Environmental signage
Branded merchandise
The DoSeum is a children’s museum in San Antonio, offering 68,000 square feet of interactive space where young minds are encouraged to explore a variety of exhibits related to STEM, the arts, and literacy.
The visual identity for one of the DoSeum’s premier exhibits, Spy Academy, features a glowing blue grid and circuit board-inspired lines, both of which evoke the high-tech instruments used in “spy games.” This theme is further enhanced by a welcome sign illuminated in vibrant neon blue.
The circular logo conjures images of a decoder ring, complete with a telltale “all-seeing eye,” signaling to young would-be spies that they’ve come to the right place.
K I N D W O R D S
“Across both physical and digital platforms, Eli’s contributions were essential in the renovation of the Semmes Foundation Spy Academy, a highly complex and ever-changing project. We’re extremely happy with her work, which resulted in a new look and feel for the Spy Academy. “
– Meredith Doby
VP of Exhibition Design