Clementine
A family-owned, James Beard-nominated restaurant serving seasonal dishes in a casual setting.
Deliverables:
Visual identity
Website
Environmental signage
Photography
Illustration
Painting
Print advertisements
Branded merchandise
The color palette for Clementine was directly inspired by the tile work at the heart of their business: the kitchen. The dominant blue tone is subtly suggestive of the restaurant’s namesake as it is the complementary color of the titular fruit. The elegant script typography evokes the handmade, gourmet nature of the restaurant’s refined fare.
In addition to the graphic design elements, our team was responsible for the art direction of the portrait, food, and interior photography. We also created a detailed painting of the various components of a mandarin orange, a piece which is prominently displayed in the restaurant and was inspired by classical scientific botanical illustrations.
K I N D W O R D S
“As a small business, working with Eli makes your life so much easier. You’ll have a great product in the end and won’t have to deal with massive firms that just want to sell the same thing over and over again with different colors. She crafted a unique design tailor-made for us the same way we strive to tailor experiences for our guests.
Consistently, we see that the custom mural she created for us is a big part of our daily life here at the restaurant. People take pictures of it, gesture to it; it stops them during their visits. Even if they’ve been here a hundred times, you can still see that they’re looking at it and appreciating the beauty of it.
Another aspect of her work we really appreciated was her attention to detail when it came to the photoshoots, which she directed. We had a subsequent photoshoot without her and thought, ‘this is not worth it without Eli. The money’s not worth spending unless Eli’s involved.’"
– John Russ
Owner & Chef