Cocina de Coco
Fresh fare, artfully crafted.
Deliverable:
Visual identity
Whether searching for a fresh new recipe to cook for your loved ones or just looking to liven up your next festive gathering, Courtney Smith, aka “Coco,” is creating wholesome recipes and vibrant party platters to cater to your inner gourmand.
Inspired by Courtney’s background as an art teacher, one of her favorite artistic techniques—single-line drawing—was incorporated in the creation of the logo. With fresh and natural ingredients being valued by Courtney above all else, it was of utmost importance for the visual identity to reflect as much. Keeping this knowledge in mind, the icon features simple shades of green stamped on the image of a fruitful olive branch. Pairing these details with the juxtaposition of defined sans-serif and playful script typography (a close mirror to Courtney’s very own handwriting) captures Cocina de Coco’s perfect balance of refined exuberance.
K I N D W O R D S
“Working with Eli on a logo design for my business was a fun and collaborative process. She approaches each project with the true eye of an artist. While working together, she offered several strong, unique options for my consideration. The logo we selected is the perfect fit for my brand. I would highly recommend her services!”
– Courtney Cavender
Owner