Heights IV

Providing trusted in-home medical care with a focus on IV therapy.

Deliverables:

• Visual identity

• Asset library

Heights IV delivers medical services directly to your doorstep, with a focus on IV therapy administered by licensed professionals. The logo was crafted to reflect the brand’s unique offerings, combining a home, droplet, and medical cross.

Every aspect of the visual identity was designed to build trust and distinguish Heights IV from its competitors—strip-mall med spas that often rely on clichéd IV bag imagery or a trendy, boho aesthetic.

The clean style of illustration, refined typography, and thoughtfully chosen color palette—navy for reliability and light blue for comfort—instill a sense of reassurance and expertise. Additionally, the varying shades of blue allude to the liquid nature of the services provided.