Cocina de Coco
Fresh fare for every occasion.
Deliverable:
Visual identity
Whether you’re searching for a fresh new recipe to cook for your loved ones, or just looking to liven up your next festive gathering, Courtney Smith, aka “Coco,” is creating wholesome recipes and vibrant party platters to cater to your inner gourmand.
Inspired by Coco’s background as an art teacher, one of her favorite artistic techniques, single-line drawing, was used in the creation of the logo. Since Coco values fresh and natural ingredients above all else, we knew it was of utmost importance for the branding to reflect as much, employing simple shades of green stamped on the imagery of a fruitful olive branch. Pairing this with the juxtaposition of defined sans-serif and playful script typography (which closely mirrors Courtney’s own handwriting) demonstrates Coco’s perfect balance of refined exuberance.
K I N D W O R D S
“Working with Eli on a logo design for my business was a fun and collaborative process. She approaches each project with the true eye of an artist. While working together, she offered several strong, unique options for my consideration. The logo we selected is the perfect fit for my brand. I would highly recommend her services!”
– Courtney Cavender
Owner