Almas Creativas

A modern tribute to a sacred artform.

Deliverable:

• Visual identity

• Asset library

• Environmental signage

• Printed + digital promotional materials

• Branded merchandise

Almas Creativas was an exhibition hosted by the Briscoe Western Art Museum from October 28th to November 8th, showcasing Huichol art in celebration of the Day of the Dead.

Honoring tradition was the guiding principle when creating the visual identity. The design’s centerpiece is a meticulous recreation of a Huichol beaded skull, composed of individual colored dots. A rich gamut of colors is used for each dot, with particular emphasis on yellow, red, and orange—tones that represent marigold flowers, revered by the Huichol as symbols of immortality. The same beaded motif is woven into the lettering of the event title.